I get a lot of emails from readers saying that they want to start blogging, but they just don’t know what to talk about. They feel like they aren’t an ‘expert’ in anything and that no one will want to hear about their opinions or learn from there.
My response is always a simple question……what are you passionate about?
That’s truly the beauty of starting an online business. You get to talk about something you enjoy! It should never feel like a chore or that you are being forced to do work.
In all reality, most businesses don’t make money in the early stages. It takes time to get the ball rolling and picking up steam before you will actually start generating income.
That’s why you need to be passionate about what you’re doing. If you’re not passionate about what you’re doing, you’ll never be able to keep pushing forward and get to a point where you’re finally able to generate money from your online business.
So, first rule of thumb when starting an online business is always making sure it’s about something you enjoy doing. Even if you’re not making money, you have to enjoy learning and creating content around it.
Obviously additional income is a great goal to have. But, at the end of the day, if you’re not passionate about what you’re talking about, you’re not going to be motivated enough to continue with it. That’s the number one reason why a lot of, lot of online entrepreneurs fail. They aren’t passionate about what they are doing and it becomes hard to stay motivated.
I really want you to take this point to heart. To reiterate it further, I want to give you a few examples of successful entrepreneurs that have turned their passion into ideas for a business.
Entrepreneur on Fire
The first one is Entrepreneur on Fire by John Lee Dumas. I listen to John’s podcast every day at the gym and it’s a great example of how your passion can turn into a great business.
Essentially, John created the first 7 day podcast. He releases an episode every single day where he interviews different entrepreneurs about the lessons they’ve learned, what hurdles they faced and how they overcame them to build a successful business.
It serves as a unique and very in-depth analysis on the journey that entrepreneurs take to achieve success.
The business strategy serves as the primary reason why people listen to the podcast, but it’s John that makes it a phenomenal podcast. You can hear the passion and love for what he does in every word he speaks.
By taking this passion for learning about other people’s businesses and success stories, he created one of the most downloaded podcasts on iTunes and an extremely successful business. If you haven’t listened to eofire yet, I highly recommend you check it out.
Pinch of Yum
Pinch of Yum is a food blog run by Lindsay and her husband. Last month alone the blog generated over $35,000 in revenue.
At first glance, you wouldn’t think a food blog would be able to generate that much income, but it’s not just any food blog. Lindsay is extremely passionate about what she blogs about and that passion really resonates with their readers.
Readers want to identify with you, get to know you and learn about the person behind the articles and behind the blog. If you can’t make a connection with people, there’s no reason for them to keep coming back or to subscribe to your blog.
This is why Lindsay is so successful. Her enthusiasm is so captivating that readers want to know about her just as much as they want to know about what she is talking about. If you haven’t had a chance to check her recipes out, you can do so here.
Social Triggers is run by Derek Halpern, a very interesting guy. He’s one of those charming individuals that people are just inherently drawn to.
The primary focus of Social Triggers is an interesting one. It’s in the ‘internet marketing’ category, but the beautiful part is what Derek did with it. Rather than talk about generic concepts around building an online business, he focused on the part that interests him the most….the psychology behind selling online.
Since he gets to talk only about his passion, he dives really deep on the subject and provides brilliant insights at every turn. Plus, the fact that he’s super charismatic really helps keep you interested and coming back for more. If you haven’t had a chance to check out his YouTube channel, I highly recommend it.
So How do I Do This?
Alright, now that we have an idea of what the goal is, let’s walk through 3 simple steps on how you too can turn your passion into an idea and income.
Step 1: Examine your Passions
The first step is obvious, identify your passions. Make a list of everything in your life that you would enjoy learning about even if you weren’t making money. What makes you excited? What do you look forward to doing every day?
Personally, my passion was investing. That’s why ReddySetGo is an investing blog first and foremost. Sure, I write about a variety of topics, but the majority of articles on this site are centered around investing and stock analysis.
Step 2: Identify Your Unique Perspective
The reason the list of blogs above succeeded were because they had a unique perspective on their passion. Example: John wanted to make the first 7 day podcast.
So, figure out what your unique perspective is. No one views the same topic in the same way. People may agree on things, but everyone inherently has a unique perspective on everything.
Do you want to start a travel blog? Well, make it unique. Do you book your travel using specific methods that people might find helpful? Do you have a specific way of traveling for cheap? Do you have a great system for working while traveling? The list can go on and on.
Step 3: Develop a Vision
Before you even begin blogging, you should have a clear vision of what you want to accomplish and the message you want to convey.
Spend some time thinking about blog topics and specific things you want to talk about. Write them all down and have a list of 20-30 topics ready to go. You’ll come up with more ideas as your business begins to develop, but it’s critical to have a clear path when first starting out. This will help keep you focused and not wasting time writing about things that your future audience won’t enjoy hearing about.
Another thing to consider is what type of medium your audience would enjoy the most. For example, Lindsay at Pinch of Yum utilizes a lot of images and is active on Pinterest because, as a food blogger, the visual element is a critical aspect of what her readers are looking for. Entrepreneur on Fire started as a podcast because John realized entrepreneurs are about efficiency and like to consume content while doing secondary activities (ex: driving or at the gym).
Step 4: Setup your Business
Once you’ve reached this point, it’s time to set up the platform for your business.
It all starts with your website. Sign up for the hosting provider of your choice like BlueHost, HostGator or GoDaddy and set up a simple WordPress website. It’s actually not as difficult as you would think. They all have pretty straightforward onboarding processes that will walk you through installing WordPress.
Step 5: Start Creating Content
Once your website is up, it’s time to start cranking out the content. Future readers to your site will be looking for information, so time to give them what they want.
You already have list of 15-20 topics, so knock them out one by one and publish them to your website. You don’t have to worry about SEO, marketing or anything else at this point. The only goal should be to create a solid foundation of content that defines what your blog or website is about.
Step 6: Growth and Income
Congrats! At this point you have the foundation for your business built. It gets a lot more fun from here. You can start posting less frequently and begin shifting focus towards other aspects of your business like marketing and generating income.
Start blog commenting, guest blogging and reaching out to other blog owners and networking with those in your niche or community. This will help with SEO and getting more traffic to your website.
With more traffic comes the ability to generate income via advertising, affiliate marketing etc. However, you need to make sure that providing value to your readers is still your primary focus. Which should be easy, because you’re writing about and building your business around your passion.
Start Building Your Blog Today
The number one thing you need to remember is that you shouldn’t wait to get started. The earlier you start, the better off you are. Building an online business takes time to develop. SEO takes time, building up traffic takes time. If you start now, your goal should be to start earning income 6-7 months down the road.
A lot of people don’t start because they’re either afraid, they’re nervous or they don’t want to put their writing out there for the world to read. All reasonable fears, but don’t let that stop you.
The key to achieving your goals is taking action today. That’s the beautiful part about picking a topic that you are passionate about. As long as you’re passionate, you’ll stay motivated and interested in building your blog. At the end of it all, you’ll be proud of what you accomplished and be better off for it.